Through sustainable cultivation and manufacturing practices, we craft, create and develop top-tier cannabis products. Our diverse and passionate team is united by a shared desire to foster positive change within the communities we serve. Embracing art and creativity, we strive to inspire and empower individuals on their journey to higher living.
on a mission
binske is fueled by our dedication to elevating human consciousness.
binske beginnings
Founded in Colorado in 2015, binske discovered a pathway to stand out. In a landscape where all cannabis brands are seeking how to deliver a comprehensive 360-degree experience, binske encompasses quality, aesthetic appeal, and an immersive customer journey. The ‘binske family’ emerged with a vision to redefine the industry standard. It all began with a commitment to excellence and a realization that the existing market lacked the holistic approach we envisioned.
Inspiration was drawn from the four elements – earth, air, water, and fire – as the foundational platform for defining the sought-after harmony within the brand. This vision unfolded in collaboration with Martin O’Neill, a UK artist, leading to the creation of mesmerizing murals and the birth of our exquisite packaging. Noted by one of our founders, binske murals envision ‘a fertile vision of utopian communities inspired by the elemental balance of humans working symbiotically with nature.’
our journey
A transformative chapter was written when the ‘binske family’ was inspired by Anthony Bourdain’s ‘Parts Unknown’ episode in Peru where he discovered a thought to be extinct white cacao bean. This led to a pilgrimage to the Peruvian jungle, where we discovered the profound harmony that the local stewards of the land shared with the jungle and the symbiotic relationship of genetics throughout nature. This single strain of cacao became the base for our chocolate bars and the cornerstone for binske’s hunt for proprietary genetics, setting a unique course for the brand.
‘What’s most interesting is it’s all about genetics. It’s the quality of the genetic material that dictates everything. We hold very dear all of our cannabis genetics just the same way as these guys hold dear their cacao genetics.’
– Jake Pasternack, CEO & Co-Founder of binske
The next link in our chain of events to find balance was discovered when the ‘binske founding family’ met with ONI Seed Co. Recognizing that strong legacy roots and a vast library of cultivars held by ONI was the key, binske seized momentum and inspired growth through genetics. The collaboration between binske’s vision and ONI’s expertise became the catalyst for introducing unique strains, not just across states but globally.
higher living
As a global brand, binske has successfully harnessed the connection that the elements bring to our portfolio. This is reflected within our innovative and sustainable packaging, our relentless pursuit of high-quality ingredients, masterful craftsmanship in all of our recipes, and the cultivation of proprietary genetics tailored to complement each garden and each grow partner state over state. The journey, driven by the spirit of harmony, has transformed binske into a curator of excellence within the cannabis industry.
Now available in California, Colorado, Illinois, Florida, Michigan, Massachusetts, New Jersey and Washington.
Take your journey to higher living.
