A legend since the early 1990s, Snoop Dogg has continued to make waves in recent years with a blend of entertainment and business ventures that solidified his status as a cultural icon. From acclaimed collaborations in the music industry to launching successful cannabis and alcohol brands, Snoop has proven he is an entrepreneurial G. “Ain’t nothin’ but a ‘G’ thang, baby!” 🎶 His influence transcends music, maintaining his relevance across multiple generations.

For the 2024 Paris Olympics, Snoop partnered with NBC as a correspondent to provide unique, entertaining coverage of the games. His blend of humor, cultural insight, and charismatic personality offered fans a fresh perspective on the global sporting event. Check out some of the best moments of him living his best life in Paris, with bestie Martha Stewart by his side in the video below.

He didn’t just (allegedly) sell Cameron Diaz a dime bag in high school – you can still catch Snoop “rollin’ down the street, smokin’ indo, sippin’ on gin and juice.” His love for gin and chronic isn’t a west coast front. He launched his own cannabis brand, “Leafs by Snoop,” in 2015 and a strawberry-infused gin in 2020. In addition to his own brand, Snoop is also a key player in the cannabis industry through his investment firm, Casa Verde Capital, which focuses on the growth of the legal cannabis market. Snoop Dogg’s involvement with Casa Verde underscores his commitment to leveraging his cultural influence to legitimize and normalize the cannabis industry.

Snoop Dogg recently opened a new dispensary right by LAX, S.W.E.D (Smoke Weed EveryDay), further expanding his influence with a state-of-the-art retail space. The dispensary showcases premium cannabis products, including Snoop’s own line, Death Row Cannabis. From his musical contributions to his numerous cannabis-related business ventures, Snoop has cemented his role as a leading figure in the legal cannabis market and a binske official Legendary Toker