Today we’re celebrating not just a legendary musician, but a true icon of cannabis culture and “Legendary Toker”, Willie Nelson. With his unmistakable voice, outlaw spirit, and decades of advocacy, Willie has long been a symbol of freedom, creativity, and compassion. He is a man whose legacy is as green as it is golden.

Beyond his groundbreaking contributions to country music, Willie has made a lasting impression on cannabis culture — championing legalization, breaking stigmas, and even launching his own premium cannabis brand, Willie’s Reserve. Commercially, Willie’s Reserve has seen significant success. In Michigan, the brand’s launch in October 2023 led to rapid sell-outs across multiple dispensaries, with products noted for their high potency and superior quality.

At 92, he continues to be a dynamic force in both music and cannabis advocacy. In November 2024, he released his 76th solo studio album, Last Leaf on the Tree, produced entirely by his son, Micah. The album features covers of songs by artists like Neil Young, Nina Simone, Tom Waits, the Flaming Lips, and Beck, as well as original compositions, reflecting themes of love, mortality, and legacies.

Nelson’s cannabis activism also remains steadfast. In October 2024, he endorsed Proposition R, the Dallas Freedom Act, advocating for the decriminalization of marijuana possession in Dallas, Texas. He stated, “Marijuana is an herb and a flower, not a crime,” emphasizing the need for fairness and freedom . Additionally, he hosted a virtual rally supporting Vice President Kamala Harris’s commitment to federal cannabis legalization, featuring discussions on cannabis reform and social justice.

As Willie Nelson continues to blaze new trails well into his 90s, his passion for the plant shows no signs of slowing down. With the recent launch of a new hemp line and cannabis-infused beverages, alongside the ongoing success of Willie’s Reserve, he’s expanding his green empire in exciting ways. Whether it’s through music, edibles, or flower, Willie reminds us that cannabis is more than a commodity—it’s a lifestyle rooted in wellness, freedom, and joy. 💚😮‍💨