Praetorian and Pleasantrees Partner to Bring binske Back To Michigan
MIAMI & DETROIT, August 2024 — Praetorian Global, Inc. (“Praetorian”), a leading brand owner and intellectual property provider to the global cannabis and hemp industry, and Pleasantrees, Michigan’s premier vertically integrated cannabis cultivator and retailer, today announced they have entered into a definitive licensing agreement to produce and sell binske products throughout Michigan beginning later this year.
binske has pioneered the premium medical and recreational markets in the United States and beyond through its meticulous focus on brand and product standards, quality, and consistency. Championed for its proprietary strains, diverse product portfolio and best-in-class packaging, binske offers luxury, artisan-quality cannabis products using purposefully sourced ingredients.
“Pleasantrees is a market leader and the only logical choice to broaden binske’s reach and take the brand to the next level in the Michigan market,” said Michael Evans, Praetorian’s VP of Operations. “Not only are their cultivation and manufacturing operations meticulous and efficient, the Pleasantrees team’s go-to-market strategy, which runs in parallel with our own, makes this partnership a perfect match in the state,” continued Evans. “I couldn’t be more excited to begin working with this team.”
binske is an award-winning and globally recognized cannabis brand bringing its artisanal offerings and “For Higher Living” values to eight markets across the U.S., including Michigan, with more on the way. According to BDS Analytics, Michigan now sells more legal cannabis than California, having sold 22 million cannabis products in March 2024 alone, while California only sold 21.3 million.
“Partnering with binske is an extraordinary opportunity for us,” said Matthew Skarb, COO at Pleasantrees. “Finding a company that matches our dedication to excellence and ethical practices is rare in this space. Together, we are excited to push the boundaries of quality and innovation even further.”
binske products will return to Michigan in late 2024 beginning with edibles, concentrates and vapes, and with flower following suit.
About Praetorian Global, Inc.
Praetorian is a leading brand owner and intellectual property provider to the global cannabis and hemp industry. Praetorian creates and develops unique portfolios of cannabis, hemp and lifestyle-related intellectual property, including specialized and proprietary product formulations, cultivars, and cultivation and production methodologies and techniques leading to award-winning premium consumer cannabis and hemp products. Praetorian, through its house of brands (including binske and ONI) and its genetic solutions line of business, provides access to its vast library and portfolio of intellectual property and over 100 years of combined cannabis cultivation and genetics knowledge and experience primarily through licensing arrangements with partners ranging from craft producers to multi-state operators and large-scale cultivators, enabling those partners to bring Praetorian’s and their own brands and products to market. For more information, visit www.praetorianglobal.com and www.binske.com.
About Pleasantrees
Pleasantrees is a vertically integrated cannabis company which prides itself on cultivating the highest quality craft cannabis. It is Michigan’s leading wholesaler of medical and recreational cannabis and presently operates five retail establishments in Hamtramck, Houghton Lake, East Lansing, Lincoln Park and Mount Clemens. Additionally, the company has world-class cultivation and processing facilities in Harrison Township, Michigan, where the company is committed to cultivating the highest-quality cannabis by utilizing a thoughtful, midwestern approach: Working hard so our community can enjoy more of life’s pleasures. For more information, visit enjoypleasantrees.com.
For Inquiries:
media@praetorianglobal.com
media@enjoypleasantrees.com
SOURCE Praetorian Global, Inc. and Pleasantrees Cannabis Company
