binske was inspired by a vision of a harmonious and symbiotic world where diversity is essential and appreciated. However we binske during the month of May, there are plenty of ways to do so while recognizing and celebrating the many contributions from Asian Americans, Native Hawaiians and Pacific Islander Americans.

binske Washington Sales Manager with Lucid Brands hails from Hilo, Hawaii. He has been instrumental in our growth and success in the WA market and all in all, a fantastic partner to work with. We asked him what he wanted to share about his experience working in the industry. “Cannabis is such an all inclusive industry, you meet the nicest people. I wouldn’t want to be doing anything else! It’s just fun you know. People who don’t like it or look down on it…too bad for them.” When Noel isn’t spreading the love of binske and Lucid infusions, he loves visiting the homeland, spending time with his family, and elevating his wine sommelier skills. You might even run into Noel in WA time to time on the green, (or hitting the green).

Lucid Brands, a long-time processor in Washington, decided to cease operations in Nevada when Covid started in 2020, and focused solely on their home state which lead to a partnership with binske. binske has been in the Washington market since December of 2021, with Sweet Jane as one of the first binske doors, along with various Zips, and Evergreen Market locations.